Overview:

PwC needed a learning platform that respected the reality of working professionals with limited time, uneven confidence, and a constant need to prove progress. I helped shape the mobile experience, navigation strategy, and cross-platform continuity while collaborating with web, creative, stakeholder, and development teams in a shared design process.

Challenge:

PwC was focused on a key issue for many businesses: employee growth and retention. Their research showed that companies that upskilled employees through better access to knowledge could increase workforce productivity and build stronger resilience. With that in mind, they approached our Los Angeles team to create a platform that would help users grow personally while also benefiting the companies they worked for.

The product had to work for two audiences at once. Individual employees needed a clear, motivating way to understand what they knew, where their knowledge gaps were, and where to go next. Companies needed a scalable way to support capability growth, tagged content, progress visibility, and better decisions about where people could thrive. If the mobile experience felt disconnected from the web product, the whole learning journey would feel fragmented.

Solution:

With a project of this scale, the first step was organizing how the team would stay aligned. We created a clear design responsibility structure and a daily sync so team members could work in parallel while still contributing to one unified product vision. Multiple designers worked in a shared file, and the client creative team could review progress in real time as layouts and experience concepts developed.

As the mobile expert on the team, I was responsible for creating flows, wireframes, and navigation guidance while staying closely connected to the broader web experience. The navigation needed to feel seamless between web and mobile so users would not have to relearn the product as they moved across platforms. Work was shared twice weekly with stakeholders and the client development team, with notes and documentation created as technical questions surfaced.

Because the platform was essentially a large tagged content distribution system, we also helped the client think through content management and backend tagging strategy. My experience with large data-set products like PGA TOUR and Con Edison helped provide useful context for those decisions. I also supported scheduling, feature delivery planning, and later assisted the web team with mobile web wires and layouts once the app work was complete.

Result:

The platform was built and deployed inside PwC's network, presented in keynote settings, and received positive feedback from their customers. The work gave PwC a more connected learning experience that respected the realities of working professionals while also supporting the company's need for measurable growth and capability development.

Outside of the product itself, the engagement strengthened collaboration between the Los Angeles and Mobile teams. That working relationship led to additional projects together, including design system work and audit support. The product story ended with a learning experience that felt more connected, and the relationship story ended with deeper trust.

Highlights:

This project let me bring together two parts of my career that have always mattered to me: deep mobile product work and my earlier roots in customer experience on the web. The web and mobile experiences were meant to feel seamless, encouraging employees to take part in their own growth without making the product feel like another workplace obligation.

Because the audience was made up of working professionals, the platform needed to function as both a personal career-growth tool and a measurable company resource. The best version of that kind of product does not distract from the day-to-day. It gives people guidance, helps them understand progress, and makes working life better in practical ways. That connection to earlier work, including tools that reduced wasted time and improved employee satisfaction, made this project especially satisfying.